Colin Wiseman is a chai purist, spice nerd, and unapologetically obsessed with great chai. He founded Chai For as a farmers market beverage, serving up cups of what is today the Traditional Chai.

Back then, he wanted two things: first, to literally do anything outside of his house after lockdown and, second, to bridge the gap between what people thought chai was and what real chai actually is. Sorry green, siren-themed coffee shops, ya chai is a sugar milkshake.

Colin believed that you just intuitively know when you're drinking something fake and when its for real.

As his chai was selling out week after week, a customer asked, "What if I want a cup betwene the days you're here?" And so, the all-in-one, easy-to-make chai kit was born. Today, every blend is made with one intention: to convert chai lovers and the chai curious alike to real chai: bold, honest, alive. Fake chai, you had a good run, but it's over.